International Academic Research Journal of Business and Management (IARJBM) - ISSN : 2227-1287 (Print)

Impact Factor - 68.16 (ICV) 2015

International Academic Research Journal of Business and Management (IARJBM) is a Double-blind peer-reviewed quarterly journal, published by Academic Research Publishers. The journal publishes research papers in the fields of business, management, marketing, finance, economics, human resource management and relevant subjects. The journal is available only on print edition and the current issue can be viewed online. Authors can also download current article from online version.

Vol No. 3 Issue 8 : January 2015
Design of Online and Offline Social Networks: Game theoretic modeling Pages From : 01-05
Author(s) : Susmita Dutta,Akshay Goel,Pritish Ekka
Quick Links  |    Abstract  |   HTML View  |  Download PDF  |  Purchase this article
   Social networks is more popular now than ever before: first thing we do in the morning is check facebook and during our whole day till midnight, we utilize (or should I say waste) our time on multiple social networks like chatting on facebook, sharing our images on Flickr, posting and following updates on twitter, viewing user-created video on YouTube, and watching peer-to-peer television using PPLive and PPStream. The interesting thing is how are these social networks similar to keep the users engaged and how are they different to keep their uniqueness. If you watch closely, you will find that within these social networks, users share, exchange, and compete for scarce resources and cooperate for mutual benefits and hence, at the end of the day, they influence each other's decision and performance. In addition, interestingly many corporates have even started using social networks as a critical part of their marketing strategy to increase the brand awareness and brand recall of their products. 
 
In the face of the challenge of the dynamics of change, the requirements and the expectations from a social network have changed drastically as compared to that of the earlier decade. Because users have many options available to switch, the design of social networks have a critical requirement to ensure that old users stick to the same social network and more and more users keep on joining this network, so as to bring-in more and more ‘guanxi’ and people can get benefitted from each other in this network. To give the basic guidelines on the design, it is very important to analyze the customers i.e. users' behaviors and their interactions with information and other users in the social network.
 
Popularized by movies such as "A Beautiful Mind", game theory is the modeling of strategic interactions among rational as well as irrational agents. Since we need to study how should one design interactions between users so that each get an amazing user experience, Game Theory is ideal and essential for analyzing and modeling the users' behaviors in the social interactions’ scenario. The comprehensive study of various type of users’ behaviors proves that there are predominantly two dominant interactions – (a) cooperation (b) competition. In the competition behavior, users compete for the same resource, while for the cooperation behavior, they cooperate with each other for positive network effect. The findings of the paper are quite relevant, meaningful and motivating for new social networks who aspire to have many users and striving to give them a better network experience.
Types of Ownership, Motivations, and International Expansion: The Experience of Business Groups in Taiwan Pages From : 06-31
Author(s) : Jooyoung Kwak,Eungkyoon Lee,Chun-Liang Lai
Quick Links  |    Abstract  |   HTML View  |  Download PDF  |  Purchase this article

   In this paper, we tested two main hypotheses. Based on agency theory, we first discuss different types of owners in firms, including family, foreign investors, and government. While managers, a typical type of agents, are expected to pursue diversification for their benefits, we hypothesize that each type of ownership is negatively or positively related to diversification in the context of Taiwan. Data consists of 224 business groups in Taiwan. Results from the regression analysis show that, while family ownership behaves risk-averse to international diversification, foreign ownership and government ownership are positively related to international diversification. We confirm that different types of ownership have conflicting interests to international diversification.

Effects of Communication of the Polish Post S.A. with the External Environment Pages From : 32-45
Author(s) : Dr. Sławomir Czarniewski
Quick Links  |    Abstract  |   HTML View  |  Download PDF  |  Purchase this article

   The communication process aims to create and strengthen attitudes among buyers, leading to a favorable reception of products / services as well as a change of attitude from neutral to positive – creative. The goal of the study is to find out whether, in fact, the communication methods used by the Polish Post deliver a sufficient amount of information to customers, who are the most important element of the external environment, respectfully. In this work, analysis was performed on the effectiveness of communication activities undertaken by the company in terms of services provided and image achieved. An important issue is the appropriate, effective process of communicating value for customers. The results of the research and analyses can be used by managers of the audited company, as well as by the management of other enterprises providing services of a similar nature

Issues and Challenges in Implementing E-learning in Organization Pages From : 46-49
Author(s) : Sumitha Prabakaran
Quick Links  |    Abstract  |   HTML View  |  Download PDF  |  Purchase this article

   This paper tries to examine and discuss the Issues and Challenges in implementing E.Learning in Organisation. When an Organization want to implement e-learning, there are various aspect to be considered. Many factors will come into play. Some factors are about the technology, others about the prospective users, and cost. There are many aspects like socio-economic and technological environment that need to be explicitly addressed during implementation of e.learning. This study reviewed various factors and processes with an emphasis on Organization .this study proposed a conceptual framework for assessing the challenges hindering successful implementation of e.learning in organization. Key findings revealed that lack of good connectivity and high bandwidth as well as effective technical support and financial resources, adequate infrastructure, reliable power supply and acceptance to technology change were statistically significant factors that could hinder successful implementation of e.learning in organization

`