International Academic Research Journal of Business and Management (IARJBM) - ISSN : 2227-1287 (Print)

Impact Factor - 68.16 (ICV) 2015

International Academic Research Journal of Business and Management (IARJBM) is a Double-blind peer-reviewed quarterly journal, published by Academic Research Publishers. The journal publishes research papers in the fields of business, management, marketing, finance, economics, human resource management and relevant subjects. The journal is available only on print edition and the current issue can be viewed online. Authors can also download current article from online version.

Vol No. 3 Issue 3 : August 2014
An Integrated Group Solution Strategy in Supply Chain Management S. Pages From : 1-11
Author(s) : S. S. Appadoo,A. Thavaneswaran,Heather H. Kim
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   In this paper, we propose a mixed possibilistic integrated group solution strategy to the fuzzy TOPSIS (Technique for Order Performance by Similarity to Ideal Solution) model using Renyi’s entropy objective weight derived exclusively from the decision matrix and a group decision methodology to compute the subjective criteria weights. The integrated model considered in this paper is more flexible than those models available in the literature. An example in supply chain management is presented towards the end of the paper.

Impediments in the Development of Teacher Talent: A Study in Selected State Universities of Karnataka, India Pages From : 12-23
Author(s) : Mrs. Preethi Keerthi DSouza,Prof P. Pakkeerappa,Ms. P.V Sumitha
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   A talent is a creator, a change initiator and a knowledge generator. Talents are the spirits of any venture. Teachers are a talent community in the universe of education and universities are helm of higher education. Universities constitute an integral part in the development of any nation. The core purpose of a University is to impart education for life and this is done with the help of facilitators and they are the teachers or faculty. In the academic setup, students are taught the concepts of talent management and they implement it in the work places that they join or start. But the irony is that it is not fully implemented in universities even after knowing the results of its implementation. The present research is exploratory in nature and is an attempt to know the perceptions of teachers, on the role of universities to manage talent i.e. the teacher talent in particular. The main objective of the study is to examine the reasons restricting the development of teacher talent. Thus this study is conducted in the selected state universities of Karnataka. Sample frame consists of 24 state universities. There are 11 general state universities and all eleven are taken for the study and are categorized into two groups (A and B) based on the year of their establishment and academic parameters. The respondents for the present study are teachers of all cadres, i.e. assistant professors, associate professors and professors from various streams and departments. The researchers have used the opinionnaire method of field survey research through questionnaires and personally interviewed the respondents. The population of the study was 1426 teachers. Approximately 25 % of the population from each cadre was taken as the sample size which is 340 respondents who partially fulfill the requirements of efficiency, representativeness, reliability and flexibility. The developed framework and the data in the study provide a meaningful insight into developing teacher talent as teachers are one of the major talent communities in universities. The study gives an insight into many issues of developing teacher talent who in turn shall ignite the talent in students who will be the inputs to corporates. The factors restricting the teacher talent are identified and there is a difference in the factor components among groups that restrict teacher talent. Majority of the respondents in the study agree that development of their talent is restricted by the lengthy regulations and unclear rules of universities followed by the lethargic attitude of officials in the administrative section.

A New Paradigm for Selecting SaaS Marketing Strategies Pages From : 24-39
Author(s) : Michael Mager,Stephen Belomy,Carsten Rennhak
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   Software as a Service (SaaS) is a key development in the software industry. Within a decade products matured from rigid functional software to dynamic customizable software to meet customer needs. Within this process, the perception of software shifted from a product perspective to a service perspective. The successful business model in the industry was transformed from transaction-based to relationship-based. By 2014, SaaS is a global multi-billion dollar industry. There are three types of SaaS: low-touch, moderate-touch, and high-touch. So far, literature does not provide a comprehensive model for marketing strategy definition in the SaaS industry.

   Based on strategic marketing theory, this paper introduces a comprehensive model for SaaS marketing strategy decision-making. The framework is based on Lauterborn’s four C’s as well as Tyrväinen and Selin’s SaaS marketing and selling dimensions model. Furthermore, the paper provides a set of metrics to measure the rate of success of a SaaS marketing strategy. An application based on data collected by the Pacific Crest survey analyzing SaaS companies is provided.

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