International Academic Research Journal of Business and Management (IARJBM) - ISSN : 2227-1287 (Print)

Impact Factor - 68.16 (ICV) 2015

International Academic Research Journal of Business and Management (IARJBM) is a Double-blind peer-reviewed quarterly journal, published by Academic Research Publishers. The journal publishes research papers in the fields of business, management, marketing, finance, economics, human resource management and relevant subjects. The journal is available only on print edition and the current issue can be viewed online. Authors can also download current article from online version.

Vol No. 2 Issue 6 : October 2013
Branding strategies of early-stage born globals: A theoretical framework Pages From : 1-15
Author(s) : Julius Huck,Prof. Dr. Carsten Rennhak
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    The paper examines specific characteristics of born global firms and the limitations to their branding strategies. Based on the specific characteristics of resource-limited born global firms, the authors derive possible branding strategies within a strategic and an operative framework. From a strategic dimension it shows how a born global can enter a foreign market. The operative dimension is concerned with the process of creating brand identity, brand architecture and a discussion around push- and pull communication. Different ways to use resources cost-efficiently are also examined. The paper proposes that creativity in marketing activities and the personality of the founder are vital success factors. Lastly, partnerships with larger corporations were emphasized to contribute to the brand building success of born globals.

Multi Purpose Usage of Drinking Water in Chennai City Pages From : 16-26
Author(s) : Dr. D. Thulasi Mala
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    Water – Liquid Diamond to us is undoubtedly the most precious natural resource that exists on our planet and is essential for everything. The lack of water quality and sanitation is the primary reason for various ailments and spread of diseases. India is one of the few countries in the world where the cities consume as much as 200 liters per capita per day of water. It goes without saying that most of it is wasted, used for cleaning toilets, washing cars and maintaining gardens. In Chennai city much of the ill health is largely due to lack of safe drinking water. There can be no state of positive community health and well being without safe water supply. Based on the present estimates, the focus of this study is the development and implementation of water safety methods.To explore the sources of drinking water, measure consumption, analyze the usage methods, suggest water protection solutions and storage of water in Chennai city. Primary data were collected from 400 people by using Random sampling method. Percentage Method and Simple Statistical Method was used for calculation and preparing the diagrams. The Result reveals that 45.3 per cent of the children health are mostly affected in a family. Since drinking water is used predominantly for drinking and cooking. Among them, only 22.3 per cent of the people use boiled drinking water. Stored water is used by 96.5 per cent of the study population in Kudams (canister) and drums. The study shows that most family use improper wastewater disposal methods. Intake of unsafely stored water is the main cause of vector borne diseases. The water needed for human consumption should be safe and wholesome. Water should not harm the consumer and should be potable. Drinking water should be free from pathogens, not have more than 80-100 spm, pleasant to taste, and completely usable for domestic purpose.

Perceived Application of Uppsala and Network Models in the Internationalization Process of SMEs Pages From : 27-38
Author(s) : Dr. R AMUDHA,Ms. G. JAYANTHI
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    Application of Internationalization theories explaining how companies decide to enter global markets and what type of entry mode chosen etc. has always been a debatable issue. The traditional theories has highlighted on various factors that influence the internationalization process in companies, that strive to enter international markets. Uppsala-Model illuminates on the basic understanding of the internationalizing requirements for Small and Medium Enterprises. The study attempts to analyze empirically and evaluate the applicability of the Uppsala Model and Network theory, in Indian SMEs in today’s vigorous business environment. The researcher used the deductive approach of application of the theories and its impact through empirical evidence from the results of 143 Pump and Motor manufacturing firms of Coimbatore district. The data collected from the selected firms helped to prove and to know the usefulness of the variables of the above-said theories. Thus, the general purpose of this paper is to study the usefulness and applicability of the two significant theories in the internationalization process of firms. The paper shows that Experiential Knowledge is perceived as useful to the firms, in their development of ongoing international business, and that this knowledge is embedded in networks of business relationships as also explaining different entry modes and market commitment emphasized in the Uppsala Model

Customer Perception towards Internet Banking: Contributing Factors Pages From : 39-49
Author(s) : G. Suresh
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    Today the Internet banking facilities are growing and becoming very popular because of convenience and flexibility. Without even interacting with the bankers, customers transact from one corner of the country to another corner. The present paper explores the major factors responsible for internet banking based on respondents’ perception on various internet applications. It also provides a framework of the factors which are taken to assess the internet banking perception