International Academic Research Journal of Business and Management (IARJBM) - ISSN : 2227-1287 (Print)

Impact Factor - 68.16 (ICV) 2015

International Academic Research Journal of Business and Management (IARJBM) is a Double-blind peer-reviewed quarterly journal, published by Academic Research Publishers. The journal publishes research papers in the fields of business, management, marketing, finance, economics, human resource management and relevant subjects. The journal is available only on print edition and the current issue can be viewed online. Authors can also download current article from online version.

Vol No. 2 Issue 1 : April 2013
The Impact of Islam on the Pre and Post Natal Rituals of a Child among the Yorubas of Nigeria Pages From : 1-12
Author(s) : Dr. Mahmud Adesina AYUBA
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     The Yoruba people on whose language, education and culture the influence of Islam is noted occupy a total of six out of thirty-six states, which make up the geo-political entity of Nigeria. They are equally found in large numbers in the Republic of Benin, Coted’vore, Togo and are found in smaller numbers in Sierra Leone, Ghana and almost other countries in West Africa. They speak a language known as Yoruba. In Yorubaland, there are noticeable three major religious groups namely; Traditional religion, Islam and Christianity. The Traditional religion has been in existence with the Yoruba from time immemorial. Meanwhile, the Yoruba of the South-Western Nigeria have been well researched into but the impact of Islam, which was introduced in the 17th century, out of this vast attention has, however, been very scanty in spite of the fact that the religion is of a dominant feature in every facet of the people’s life and culture. It is within this context that the examination of the Yoruba cultural way of child naming as affected by the wind of Islam in Yorubaland, will be investigated. The methodology for this work is descriptive. The research indicates that Islam has influenced Yoruba people in many ways. Some of these influences include: linguistics, educational, political, economic and social. In the case of child naming, for instance, there are Islamic influences before, during and after birth. The work concludes by establishing the presence of Islamic impact on the cultural way of child naming in Yorubaland

E - Learning takes India to next level-A Report Pages From : 13-21
Author(s) : Dr. Jesiah Selva,Sumitha Prabakaran
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       This article presents an overview of the e - learning in India. It describes the historical development of e - learning and identifies major stakeholders and institutions that have initiated e - learning programs after the creation of the National Task force of Information Technology and Software development constituted by the Prime Minister of India in 1998. National level initiative of the university Grants commission (UGC) and the ministry of Human resource Development (MHRD), Government of India to promote e - learning in the country are highlighted. Based on critical analysis and reflections on the existing practices, the author suggests the establishment of a statutory body for e - learning. Other recommendations include the development of a learning objects repository, consortia approaches to e-learning program delivery, and the training of teachers to improve the present’s situation.

LICíS Rural Marketing Strategies and Buyer behavior Pages From : 22-30
Author(s) : Mrs. S. Mallika
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     More than 70% of Indians live in villages but the rural life insurance penetration is also was 25% as at March, 2009. This study concentrates on the buyer behavior of life insurance policies in the rural area and rural marketing strategies followed by LIC in Kancheepuram and Chengulput districts. Age group 31-40 years dominate the rural insurance market; agents are the most important source of information and motivation as the people take a policy that is suggested by the agent; Money-back policy is the most preferred policy in the rural area and the rural people have less faith in private players.

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