International Academic Research Journal of Business and Management (IARJBM) - ISSN : 2227-1287 (Print)

Impact Factor - 68.16 (ICV) 2015

International Academic Research Journal of Business and Management (IARJBM) is a Double-blind peer-reviewed quarterly journal, published by Academic Research Publishers. The journal publishes research papers in the fields of business, management, marketing, finance, economics, human resource management and relevant subjects. The journal is available only on print edition and the current issue can be viewed online. Authors can also download current article from online version.

Vol No. 1 Issue 5 : October 2012
McDonald Pages From : 1-22
Author(s) : Robin Cheng
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      The case provided a short review how McDonald’s had undertaken foreign expansion into China in the early 1990s when it was facing saturation in its huge home market, United States. For the first time since 1990, McDonald’s achieved the highest number of stores of 200 new restaurants in 2011. Although McDonald’s took 19 years to open a total of 1,400 stores in China, the efficient and successful U.S business model of McDonald’s proven effective in other markets but still considered not good enough for the Chinese market. The case initially generates discussion on the need for seeking reliable partners, creating sustainable relationships within its supply chain and the Chinese government in the challenging market conditions. Through trial and error, developing a strong local management team, winning over the Chinese consumers and evaluating existing business models have to be considered.

Reinventing Corporate Strategies in Telecommunications: A Study of Axiata Pages From : 23-35
Author(s) : MSB Siddiq
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      This paper discusses about the initiatives taken by Axiata Group Berhad (Malaysia) in establishing itself as a champion in the telecommunications industry mainly in the Southeast Asian region. Axiata, as a leading telecommunications provider in SEA has embarked on several strategies by through merger and acquisition of mobile telecommunications operators in SEA and Asian countries in an effort to enhance its market share and increase its revenue in the region. Axiata has been actively partnering itself with telecommunications and technology infrastructure companies to provide competitive data and voice services and to move quickly with the changing market and demographic features in the telecommunications industry in the region. This paper also discusses the financing methods that Axiata has undertaken to strengthen its financial position as well its marketing effort to increase its brand awareness through sports sponsorship event. Ultimately, this paper provides the hindsight of Axiat.

An Analytical Study of the Satisfaction of Generation Y towards Internet Banking Services in Klang Valley, Malaysia Pages From : 36-51
Author(s) : MSB Siddiq
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       The study endeavors to understand the satisfaction of Gen Y – as group of those born between 1977 and 1995 – towards internet banking and explores the extent to which it influences factors that affect the intention to use internet banking. It identifies and illustrates E-quality services (independent variables) and examines whether there is any significant difference as regards Gen Y s gender, education background, occupation and frequency of usage on internet banking services. The study evinces that Gender, education background and monthly income in case of Gen Y (age group: 20 to 35) have no significant difference as regards theoretical framework and customer satisfaction. Further examination of the multiple regression analysis revealed that perceived usefulness has a big influence factor towards customer satisfaction. Banks need to stress out the benefits of internet banking, make internet banking easy to use, and enhance internet security to improve consumers’ trust.

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